Studying the market, making great investments, and reaping the profits might come easy to you, but the marketing aspect can be a little more complicated. Starting a successful career in real estate isn’t just a personal venture. You have to deal with a lot of people, and if those consumers don’t understand your vision, you can miss out on valuable clientele. Furthermore, building a website is an important part of that.
Websites are a lot more important than many investors realize. According to research from Placester, 69 percent of home shoppers will take action on a real estate website. This means you can increase your chances of flipping properties, renting units, and making profits when you have a good website.
On that note, here are some tips for building a great realty website.
1. Start a Blog
Blogging is excellent for real estate agents for a couple of reasons. First, it helps to brand your career. Secondly, it can generate leads from those interested in purchasing a new home. It’s not always easy to start a blog, particularly when your time is better spent on the business side of things, but it’s important. Also, don’t be afraid to outsource to get the job done.
2. Connect to Social Media
Integrating tabs for Facebook, Twitter, LinkedIn, and other relevant social sites can be a great way to spur engagement from potential customers and even other realtors. You can keep people updated on your progress with any project and build a following that will increase leads.
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3. Brand the Site
There are thousands of realty sites on the market. Make sure your potential clients can tell the difference between yours and others in the area. Everything from your color scheme to your brand logo can stand out to clients. Keep them consistent and prominent on your page for distinction.
4. Allow Maps and Local Features
One very important thing for potential homebuyers, investors, and renters is being able to see the location of a property on a map. People want to see how close it is to schools, amenities, work, and other factors. Integrate Google Maps and other location-friendly features into your blog. After all, everyone knows it’s the location that sells a home.
5. Simplify Your Pages
Simple is always better when it comes to home sales. Avoid filling your pages with too much information, advertisements, and other junk that can mask the purpose of your site. Additionally, don’t be afraid to get rid of some pages. People won’t spend a lot of time looking through every page on your site, so only keep a few and update them regularly.
6. Play with Fonts and Colors
Fonts and colors contribute to both the branding and clarity of a site. Simplicity is the general rule for fonts – you should only have two or three per page. Also, your colors should portray the message of your brand. Most of the time, home purchasers look for calm, relaxing colors, since that’s what they seek in a home. Blues, grays, neutrals, and other cool colors can convey that message.
7. Add Testimonials
Word of mouth is the most rewarding form of marketing for realtors. If a client appreciates your work, ask them to write a review about their experience, and then post it to your website. When organic visitors see those reviews, they’ll automatically feel like they can trust you, even if they’ve never met you.
8. Use a Template
Don’t fuss over the small details when developing your realtor website. Simply use a template from WordPress or Joomla. There are thousands of free and paid templates that anyone can use, whether they have website experience or not.
It’s easy to build your own website, and it can help your business exponentially. When starting a career in real estate, a fantastic website is the boost you’ll need to remain competitive.
