Whether you’re moving on or moving up, your construction equipment needs to go. However, you know your business isn’t the only one unloading equipment; there are thousands of others just like you looking to liquidate. So, what is it about your listing that will compel someone to make an offer? These five tips can help your listing attract more serious buyers.
- Include video.
Photos are a given, and we should also strive for the best possible quality. But you might get even more visual mileage by including video. Your video can give an up-close tour of the equipment, or better yet, feature it in action. This way, interested people will spend more time going over your listing, and will be able to imagine the equipment in their possession.
- Make it yours.
While we certainly want potential buyers to think of themselves using the equipment, it can help to draw some kind of personal link. This way, they’ll know this equipment has been important and useful to you – it’s not just another item you’re trying to move. Appear in the video speaking about the equipment features, or add a phrase like, “My favorite thing about this forklift is…”
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- Keep records.
Being able to offer some history on your equipment will always work in your favor. Used construction equipment with clear maintenance and ownership records drives home the idea that this was valued and well taken care of, making it automatically seem like a much better buy. If it’s been inspected recently, that’s headline information as well. If you didn’t care enough to look after it, someone else might not want to, either.
- Include relevant information.
Right this second, open up a document or get a piece of paper, and write your listing off the top of your head. Now it’s time to identify what’s missing. Is there adequate contact information, meaning that prospective buyers have at least two avenues through which to contact you? Were you first owner? Is the make, model, mileage, title status, and more present? If the equipment has problems or missing parts, is this stated? Anticipate buyer questions, and answer them up front so that when you get the call, you’ll get to the actual offer faster.
- Make everyone’s responsibilities clear.
One often overlooked listing feature is what happens after the sale. Are there any warranties that will go along with the equipment? Are you willing to guarantee the machine for a certain period of time/number of miles? If not, find room at the bottom to say so. Letting people know that it’s an as-is sale can prevent blowback and disputes after the fact, truly getting the equipment off your hands.
After listing your used construction equipment, you might be a little anxious to get some serious responses. Even so, be patient with people who contact you with extra questions, and if you don’t have the answer in the moment, be prompt in finding the information and getting back to them. In the end, our goal is a sale that everyone can feel good about.
